SCOTS might not be getting the best of the summer sunshine, but data from supermarket chain Asda and Scotty Brand has revealed soaring strawberry sales.
Scotty Brand strawberries, grown by Bruce Farms in Perthshire, have sold in record numbers across Asda stores.
Last summer, the brand sold nearly 4 million strawberries, and this summer Scots are expected to consume 75 tonnes of them during the months of June to August.
Michael Jarvis, head of marketing at Albert Bartlett and Scotty Brand, said: “Demand for Scottish berries is growing, which is thanks to Scotland’s wonderfully temperate climate contributing to the deliciously sweet taste and quality of our strawberries.”
June Rose, fresh buyer for Asda Scotland, said: “Year-on-year, we’ve seen sales of strawberries grow, with an expected peak around Wimbledon and the summer season.
“We are very proud to support local suppliers.”
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