FURIOUS herbivores have called for Scottish beer makers Brewdog to be stripped of their coveted Vegan Society Trade Mark, after the brewer resurrected plans to sell alcohol in bottles wrapped inside the carcasses of dead animals.
More than 30,000 people have signed a petition calling on the Vegan Society, a campaigning body which promotes the animal-loving lifestyle, to remove its logo from Brewdog’s bottled beers.
The Aberdeenshire based company has been allowed to use the society’s Vegan Trademark on 23 of its beers, including flagship brews Punk IPA and Five AM Red. To get that recognition, Brewdog had to reject the use of isinglass, a product derived from dried fish bladders historically used in the fining of beer.
When its announced the tie-up with the society in February, Brewdog said it was “hugely excited to be registered with the Vegan Society” and that they would “proudly bear this logo” announcing that the beers were “suitable for the hundreds of thousands of people who follow the principles of veganism in the UK (and many more overseas)”.
It added: “That’s not something that can be said by the peddlers of lowest-common denominator industrial beer, who are driven purely by their balance sheets.”
Richard Porter, who started the petition, said he was outraged: “We understand that companies who sell vegan products also sell non-vegan products, but this is a step too far. This stunt has shown that Brewdog has zero respect for those animals, the vegan community and the vegan trademark on its products.”
The petition was started after Brewdog announced a new scheme for American supporters, where 10 shareholders who invested more than $20,000 would receive a bespoke limited edition bottle of The End of History, a 55 per cent ABV blonde Belgian ale infused with Scottish nettles and juniper berries, in a roadkill bottle.
Pictures on the company’s website showed stoats and squirrels with bottles down their gullets. It’s not the first time, the self-styled punk brewers have run in to controversy for using roadkill. In 2010 the company sold 12 taxidermy bottles of the End of History at £500 a pop. Though people were upset then, it’s the awarding of the Vegan Society Trademark that has brought most people to the petition.
Elisa Roberts wrote on the site: “you might not think it matters that they’re dead – but it does. It is disgusting. You might be so proud of your few vegan beers, while some use animal by-products to filter them – you should be ashamed. I will never buy your products again – not unless you wake up.”
Sorrel Wilson wrote: “How could this possibly be considered vegan?”
There was some support for the brewer on the petition site. One anonymous commenter, using the name of Yummy Yummy Meat, wrote: “People need to get a grip. Restaurants and supermarkets sell meat, but you don’t have to buy it. And if you don’t like taxidermy, don’t buy this beer. In fact you can’t, because it isn’t for sale.”
The Vegan Society declined to comment. Brewdog was not available for comment.
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