PERSONALISED shopping app Mallzee, the “Tinder for fashion”, is to fly the flag for the Scottish fashion and tech industries, having been shortlisted in the prestigious Lafayette Plug and Play in Paris.

The event on Monday brings together the 30 brightest retail and fashion tech businesses from throughout Europe to compete for a place on their 3 month accelerator programme to work with world-class mentors, Fortune 500 companies and leading venture capitalists from the Paris base.

Mallzee, founded in Edinburgh in early 2013, is the UK’s leading multi-retailer shopping app, and helps users to find, compare and buy items from over 200 high street retailers. 

Cally Russell, founder and CEO of Mallzee said: “We are delighted to have been chosen to present at Lafayette Plug and Play and to be following in the footsteps of such luminaries as PayPal and Dropbox.

"Retail is changing and companies such as Galleries Lafayette realise this and are turning to technology to grow their businesses.

"We’re proud of what we’ve achieved in the Scottish retail environment but can’t wait to take our new product intelligence solutions to retailers across Europe, hopefully this will be first step on this voyage.”

Lafayette Plug and Play runs between March and June.