THE importance of tourism in supporting local communities across Scotland has been highlighted by a new study.
The research, carried out by VisitScotland, has revealed that in some communities of Scotland, such as Argyll & Bute and the Highlands, tourism employment accounts for nearly double the national average of nine per cent.
Tourism has the biggest impact on employment in Argyll and Bute, with 17 per cent of the population employed in the sector.
Edinburgh, Glasgow, the Highlands, Aberdeen City and Fife accounted for almost half of tourism employment in 2015, with 103,400 jobs. Overall there are 217,000 jobs relating to tourism in Scotland.
Tourism Secretary Fiona Hyslop said: “Tourism is a key part of our economy, right across Scotland.
As VisitScotland’s figures show, it is vital in supporting some of our most fragile, rural communities.
“The Scottish Government and our public bodies are working in partnership with the industry to create sustainable and inclusive economic growth for everyone, throughout the year.”
Edinburgh was the most visited region in Scotland by overnight visitors, followed by the Highlands and Glasgow City.
Malcolm Roughead, chief executive at VisitScotland, said: “Tourism is more than a holiday experience – it is integral to sustaining communities across Scotland by generating income, creating jobs and stimulating social change. More and more people are realising just how important the sector is to the economy and these figures illustrate this vital impact that is growing year on year.
“Scotland’s reputation as a quality destination relies on continued investment and innovation to ensure that current provision meets future demand. VisitScotland is working with stakeholders and businesses across the country to ensure that this happens.”
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