A TOURISM marketing campaign designed to raise the profile and enhance the perception of Argyll and the Isles has captured global attention following its outstanding success.

The Wild About Argyll campaign, which features Scottish endurance cyclist and record-breaker Mark Beaumont and is aimed at promoting the adventure tourism potential of the region, is a finalist in the Place Brand of the Year category at the City Nation Place Awards.

The global awards celebrate destinations that have shown exemplary work in attracting tourism, driving economic development and engaging citizens through great communications.

Argyll and the Isles will fight against other top destinations across the world including Toronto and Copenhagen to take the coveted prize sponsored by the New York Times at a global conference in London on November 9.

Mark Beaumont said: “Wild About Argyll was such an inspiring project to be at the heart of, I was blown away by the pride and enthusiasm from everyone in the region, it felt like this publicity campaign had been crying out to happen, lifting the stone on an untold treasure in Scotland.

“But this is easy to say in hindsight, it took real insight, a huge amount of hard work and logistics to pull off.”