TENNIS coach Judy Murray has had a pair of earrings made for her by a Scottish jewellery artist who makes pieces that represent the empowerment of women.

Genna Delaney, who creates bespoke pieces of wearable art has been creating earrings, necklaces, bracelets and rings, as well as kilt pins and cufflinks, under the brand name Genna Design for the past 11 years

A recent graduate from the Elevator’s Accelerator programme at the Centre of Entrepreneurship at the University of Dundee, Delaney launched her New Formation collection at the recent Dundee Fashion Week.

The Elevator’s Accelerator programme supports ambitious, innovation-driven businesses and teams to improve their business offering, drive growth and explore investment potential.

Each piece in the Genna Design collection is uniquely sculpted using the latest haptic technology and advanced 3D-printing techniques combined with ethically hand-sourced gemstones. The collection includes a piece named Winged Empowerment, a statement necklace priced at £30,000.

“After taking part in the Elevator Accelerator programme my confidence has grown, particularly when it comes to pitching my business and I know how I want to grow,” said Delaney.

“It was a fantastic experience and I had the opportunity to meet and work with other creative people.

“My collections are strong, confident, bold, edgy, sculptural, art jewellery which will appeal to successful women with a unique sense of style and have high disposable income.

She continued: “When the opportunity arose for me to attend the Association for Scottish Businesswomen conference and present Judy Murray with a pair of earrings this was an amazing opportunity to showcase my new commercial collection, Fan.”

Delaney made the silver earrings just for Murray, having researched the type of jewellery she usually wears.

“This collection is inspired by a walk in Ladybank Forest,” added Delaney. “I was attracted to a tree trunk that was cut in an irregular way. The edges and layers of the cutting were different heights and textures and this inspired me to make this new collection, which consists of three different sizes.

“These earrings are from the smallest of the shapes. I saw Judy wore the same necklaces which had sentimental value, so I decided to gift her a pair of studs as having short hair she really suits small earrings.”

Delaney was invited on stage at the conference at Perth Theatre, where she presented the earrings to Murray, who tweeted her thanks, saying: “Thank you so much. They are beautiful!”

She is now focusing on promoting her wearable art jewellery collection through international markets, galleries, museums, art fairs and art collectors, as well as other celebrities.

“I use all sorts of suppliers but all the stones are ethically sourced from all over the world,” continued Delaney, who trained at Duncan of Jordanstone School of Art in Dundee and is based alongside other artists at the city’s Wasps Studios.

“It can take several weeks to source the right stone and each piece is completely unique.

“Everyone is different – some love my designs and others have their own ideas so they are involved in the whole process and influence the final design.”