MICHELLE Mone’s daughter has been blasted for going on a televised “poverty safari” of Glasgow’s East End.
Bethany Tobin is to take part in Channel 4’s Born Famous, a reality TV show that puts the offspring of celebrities into deprived communities.
The Tory peer’s youngest daughter, who describes herself as a “singer/song writer/makeup artist”, will spend a week in Bridgeton.
Executive producer Helen Cooke said the series would show “some of our biggest celebrities in a way you have never seen, through the eyes of their teenage children”.
Local MP Alison Thewliss tweeted: “Utterly despicable exploitation of a kind, close-knit community.
“No area deserves ‘poverty safari; treatment, but particularly cruel of @MichelleMone to use East End roots to pick on Bridgeton, which has seen change led by local people, supported @clydegateway. @bridgeton_cc.”
The other offspring who will take part in the Channel 4 series are Jack Ramsay, son of chef Gordon, Ria Ince, daughter of former England football captain Paul Ince, and singer Mel B’s daughter Phoenix Chi, 19.
Former Prime Minister David Cameron made Mone a Baroness in 2015. One of her first votes in the House of Lords was to back a cut in tax credits.
Shortly after she tweeted: "If you really want something, really work hard, don't look for excuses, be proactive, have a can do attitude and never ever give up, you will succeed."
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