SCOTTISH craft brewer BrewDog, today launched what will be the final round of its record-breaking crowdfunding programme, with Equity for Punks: Tomorrow.
After announcing in August that the craft brewer is now carbon negative, BrewDog has announced that all money raised in the programme will support its sustainability initiatives including direct wind power, CO2 recovery, electric vehicle fleets, and converting waste into energy.
This will be the last of the company’s crowdfunding rounds. To date, they have raised over £75 million from 148,000 investors, which has supported investment and expansion across its business globally.
BrewDog cofounder, James Watt, commented: “In 2009, we launched Equity for Punks, and pioneered a new kind of business model. Equity for Punks Tomorrow is the next evolution of this, uniting investors across the globe to make a change today to ensure we have a planet to brew beer on tomorrow. We believe in action not promises, change is not happening fast enough, it’s time to set a new standard for sustainability, and invest in a future we’re proud of.”
The project hopes to completely reduce emissions from BrewDog’s operations to zero in 24 months.
Smaller scale projects supporting this goal are already underway, through an initial investment from the business.
These include the BrewDog Forest, a 2,000 acre site in Scotland that the brewer will be funding as a means to remove carbon from the air; and use of recycled materials across its product packaging.
Equity for Punks Tomorrow is looking to accelerate the implementation of green infrastructure and technology such as using wind turbines close to the brewery rather than using third-arty suppliers. They also hope to make all vehicles in their fleet electric.
Anaerobic Digestion will turn wastewater into green gas and clean water, both of which can then be reused in the brewery.
Capturing all of the CO2 emitted in the fermentation process and then use it downstream to carbonate beers, reducing material requirements. They will look to turn spent grains into grass rather than feeding to cattle.
The craft beer company has an initial target of £7.5m with a stretch goal of £50m. The crowdfunding will run until January 29, 2021 and extra money raised will go towards further sustainability projects.
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