SCOTTISH fashion brand Kennedy designs clothing inspired by 70s aesthetic glam rock.
The label was founded by Fiona Kennedy, who was born and raised just outside Glasgow in Barrhead.
She graduated from Glasgow Caledonian University in 2016 with a degree in international fashion business.
Post-graduation, she made it her goal to launch her own label, working in marketing and freelance fashion styling to support her dreams and turn them into a reality.
Of her decision to launch her own label, she says: “I started my own brand officially in 2017 on the back of graduation. I wanted to begin to build something sooner rather than later and to be able to work on my own vision rather than spend years working under someone else.”
Kennedy labels her brand as a 70s aesthetic glam rock style that puts women at the heart of every design.
Her pieces act as a nod to vintage design whilst adding a contemporary twist through a liberal use of sequins, faux fur and velvet.
Kennedy gets her inspiration from artists such as David Bowie, Mick Jagger, Debbie Harry and Joan Jett, who are key influencers for her designs.
The brand’s latest collection, entitled Blackhearts, was inspired by The Runaways.
As the label doesn’t work to the traditional trend calendar, the small range acted as a bridge between the winter collection of 2017 and the unpredictable weather in the lead-up to summer.
She explains: “The collection features mainly leathers and metallic silvers and has everything from culottes to halters and capes to bodysuits – it is very much a micro collection with six pieces. As a small brand I tend to stick to a more condensed selection.”
Within the first year of launching, Kennedy secured two suppliers – Asos Marketplace and SDX Fashion.
Kennedy has also built a close relationship with Izzy Bee Phillips from the band Black Honey. The rock star wore Kennedy designs whilst touring as a support act for Royal Blood.
Looking ahead, Kennedy says: “This year I am working on building the name of the brand and want to start attending more music festivals as a vendor.”
www.kennedy-design.net
Why are you making commenting on The National only available to subscribers?
We know there are thousands of National readers who want to debate, argue and go back and forth in the comments section of our stories. We’ve got the most informed readers in Scotland, asking each other the big questions about the future of our country.
Unfortunately, though, these important debates are being spoiled by a vocal minority of trolls who aren’t really interested in the issues, try to derail the conversations, register under fake names, and post vile abuse.
So that’s why we’ve decided to make the ability to comment only available to our paying subscribers. That way, all the trolls who post abuse on our website will have to pay if they want to join the debate – and risk a permanent ban from the account that they subscribe with.
The conversation will go back to what it should be about – people who care passionately about the issues, but disagree constructively on what we should do about them. Let’s get that debate started!
Callum Baird, Editor of The National
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here