SCOTTISH fashion brand Modiste has brides around the world dancing in the aisles, with its latest collection inspired by the vibe of the disco scene of 1970s New York.
The label was founded by Glasgow-born Natasha Hutchison, a graduate of Gray’s School of Art in Aberdeen.
After working as a fashion and homeware buyer for high street retailers across Scotland and Dublin for several years, she made the bold decision to return to her creative roots and launch her own label.
Self-taught in the art of millinery, Hutchison focuses on creating unique bridal accessories such as jewellery headwear and veils. She has recently expanded her portfolio to include bridegroom gifts.
Hutchison tested the groom accessories market on the Not On The High Street online store. The success of the range made her realise that there was a gap in the market for groomsmen looking for stylish, personalised accessories in selected heritage fabrics such as tartan and tweed.
She says: “Bespoke style isn’t just for brides, there’s such a strong current building of stylish bespoke options for men, taking the basic silhouette of traditional dress and playing with colour and texture that reflect your personal style, allowing greater input from the groom.”
Hutchison is inspired by mixing textures and finishes to create new surfaces and is a firm believer that there is more to bridal than ivory and silver. To complete the bridal look, she combines fabric and jewels.
Modiste’s collections are aimed at design-led brides who desire fashion-focused accessories. To help ensure she presents brides with an alternative to the traditional offerings, Hutchison creates everything from sketch to headpiece.
The brand’s latest collection, entitled New Wave, is inspired by the iconic nightclub Studio 54 and the work of fashion designer Halston, who shot to fame in the 70s. It focuses on capturing the style and music in New York during the era.
Jewellery and headpieces in the collection mix metallic finishes with minimal tubular elements, drop chains and glitterball bead clusters.
Hutchison explains: “New Wave collection sums up my inspiration for the brand – making a statement with accessories without them being overworked, drawing from trends and icons in pop culture and fashion, translating them into details that allow fashion and bridal to come together.”
Looking ahead to the future, Hutchison plans to further expand the Modiste groom range through collaborations with bespoke tailoring brands. Additionally, she also plans to stock her products in a selection of hand-picked bridal boutiques in the UK and abroad.
Why are you making commenting on The National only available to subscribers?
We know there are thousands of National readers who want to debate, argue and go back and forth in the comments section of our stories. We’ve got the most informed readers in Scotland, asking each other the big questions about the future of our country.
Unfortunately, though, these important debates are being spoiled by a vocal minority of trolls who aren’t really interested in the issues, try to derail the conversations, register under fake names, and post vile abuse.
So that’s why we’ve decided to make the ability to comment only available to our paying subscribers. That way, all the trolls who post abuse on our website will have to pay if they want to join the debate – and risk a permanent ban from the account that they subscribe with.
The conversation will go back to what it should be about – people who care passionately about the issues, but disagree constructively on what we should do about them. Let’s get that debate started!
Callum Baird, Editor of The National
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here