IRN-BRU is calling on fans to choose the flavour of this summer by voting for new limited-edition flavours for its XTRA range. Facebook followers of the iconic Scottish drink will be urged to get behind their favourite “clan” and choose between tropical, ice cream, marshmallow and candy floss flavours.
The flavour feud vote starts on Thursday with the two most popular clans winning the battle and their flavour going into production. Voting will take place on the Irn-Bru Facebook page.
The brand released a teaser video today featuring the clan flavours going head-to-head in battle using palm trees and ice cream cones instead of swords and shields, and marshmallows instead of helmets.
Adrian Troy, AG Barr head of marketing, said: “We know that Irn-Bru XTRA is a total knockout but we wanted to give Bru fans an XTRA treat this summer with two new phenomenal flavours.
“We’re bringing a whole new flavour sensation to the market and these new IRN-BRU summer limited edition flavours really do need to be tried to be believed. Whether you’re Clan Tropical, Ice Cream, Marshmallow or Candy Floss, the two winning flavours will be something totally new for BRU fans to enjoy.”
The two, limited edition XTRA flavours will be sold in 500ml and 1.5l bottles across Scotland from mid-May 2020 until the end of the summer.
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