AN SNP MP has joked that Scotland will be taking Michael Gove's new Brexit slogan "literally, though, not in the way he maybe intended".
The UK Government's new advert that reads “the UK’s new start: let’s get going” and will be launched on Monday on television, radio and online.
Pete Wishart, who represents Perth and North Perthshire, said Scotland will be taking the "let's get going" slogan literally by leaving the UK.
He tweeted: "Coming up leading for @theSNP on Gove’s silly new ‘let’s get going’ hard Brexit slogan. I will be telling him that in Scotland we will be taking this literally, though, not in the way he maybe intended.... You might want to tune in."
Coming up leading for @theSNP on Gove’s silly new ‘let’s get going’ hard Brexit slogan. I will be telling him that in Scotland we will be taking this literally, though, not in the way he maybe intended.... You might want to tune in.
— Pete Wishart (@PeteWishart) July 13, 2020
It comes as Michael Russell, Scotland's cabinet secretary for constitutional affairs, joked that the UK Government campaign has been "hi-jacked" for use in Scotland.
Yet another UK #Brexit campaign slogan (“UK’sNew Start, Let’s Get Going”) launched by Johnson & Gove yesterday has, I see, already been nicely hi-jacked for use north of that non-existent border… pic.twitter.com/XflHnITUYg
— Michael Russell (@Feorlean) July 13, 2020
READ MORE: Michael Russell jokes UK Brexit slogan has been 'hi-jacked' by Scotland
It is hoped the Westminster campaign will help businesses and individuals prepare for the end of the transition period on December 31 when the UK leaves the single market and customs union.
The adverts will carry a “Check, Change, Go” strapline and direct people and businesses to a checker tool on the Government’s website to show them what next steps they need to take.
Businesses will also be able to contact a “field force team” for one-to-one support over the phone.
UK citizens intending to travel to Europe from January 1 2021 may be told to ensure their passport is valid for the required period, get comprehensive travel insurance and check their mobile phone roaming policy.
People wishing to travel with their pet will be advised to contact a vet at least four months before travelling.
And businesses planning to export or import to or from the EU will be told to ensure they have registered with the relevant customs authority.
Some UK-wide guidance will not apply to trade between Northern Ireland and the EU until negotiations have concluded. Initial guidance for Northern Ireland is expected to be published in the coming weeks.
Cabinet Office Minister Michael Gove said: “At the end of this year we are leaving the single market and customs union regardless of the type of agreement we reach with the EU. This will bring changes and significant opportunities for which we all need to prepare.
“While we have already made great progress in getting ready for this moment, there are actions that businesses and citizens must take now to ensure we are ready to hit the ground running as a fully independent United Kingdom.
“This is a new start for everyone in the UK – British and European citizens alike – so let’s get going.”
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