VISITORS to V&A Dundee will now be greeted by a large hand-painted billboard inspired by a much-loved local treasure – the Olympia swimming pool – that once stood on the same site.
The Olympia first opened in 1974 and was a favourite of adults and children alike, boasting the largest flumes in Europe. It later moved to a new site on East Whale Lane.
Cobolt Collective – who were lauded internationally for their mural in Glasgow’s Barrowland Ballroom – created the mural, which is 10 metres wide by 3.5m high.
V&A Dundee will this year be “thinking out loud” through its programme, and will open up conversations about what design means and triggering debate and ideas about its role in enriching our lives.
Cobolt Collective said: “When discussing potential ideas for this project, the Olympia swimming pool kept coming up in our conversations.
“The woman in the top left corner shouting THINKING OUT LOUD into the flume references iconic constructivist Soviet propaganda posters, but also mirrors the action of the woman depicted in the original mural at the Olympia swimming pool.
“We hope the design evokes a positive emotional response from people visiting the museum who had previously visited the site for a swim.”
The collective added: “We believe that our design introduces and communicates the overarching themes of Thinking out Loud in a way that is bold, bright and playful but also accessible, enjoyable and inviting to everyone.”
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