A NEW Scottish start-up has launched across the UK, offering premium cocktails for any occasion.
Braw Liquor Club was born on the Isle of Bute during lockdown, after Elizabeth Mackirdy returned home to Scotland after years of London life.
Braw is her first foray into the drinks industry, after working for more than 10 years in fashion as a buyer for department stores such as Selfridges, Fenwick and House of Fraser.
Mackirdy felt that there was a gap in the market for a premium cocktail brand with a twist. Using knowledge acquired from years of analysing market trends, she worked through the creative process to carve out a unique brand identity, and Braw Liquor Club was born.
“I couldn’t find a Scottish cocktail brand that was using Scottish ingredients with transparency, being mindful of their processes and branded in a contemporary way,” Mackirdy said.
“The idea of creating one was an exciting opportunity, yet completely out of my comfort zone. Over the past year I have mixed many drinks and pushed myself to figure out each and every stage of development, from trademarks, sitting my personal license and finally receiving the first batch through production.”
The range consists of two pre-blended classic cocktails in a choice of sizes, each with a contemporary and Scottish twist – the first of its kind from the west coast. The cocktails are hand-crafted and sustainably made with ingredients sourced locally.
Customers can choose from whisky or gin-based cocktails – a modern twist on the Old Fashioned created using a Speyside whisky paired with sea tangle from the East Neuk of Fife as well as The Bramble – a blend of fine Scottish gin from Royal Deeside with lemon squeezed in Cumbernauld, blackberries and gooseberries to add sweet and sour notes.
All blends are vegan friendly, dairy and gluten free, with no allergens. Each order comes in recyclable packaging, which includes a coaster decked out in the company’s contemporary branding – depicting the Scottish landscape, hills and sea, alongside a thank you card including all ingredients and serving suggestion. Each bottle is hand-numbered and part of the first small batch.
To find out more, visit www.brawliquorclub.com
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