Today we launch Your Money Matters - our campaign to help you overcome the surge in the cost of living.
This year has seen a whole host of household price increases - from the energy price cap rise to surging inflation and food prices - costing your family hundreds or even thousands of pounds extra per year.
At The National, we’re making it our mission to look out for your cash, offering money-saving deals, competitions, giveaways and insightful stories from your community on the impact this cost of living crisis is having on our readers like you.
The worldwide energy crisis exacerbated by the Ukraine invasion, financial impact from the Covid pandemic, record inflation figures and a surge in the cost of goods, fuel and travel means we will all feel the pinch.
Through our newspaper, we want to do what we can to help make your cash go further because we know your money matters.
The National's editor Callum Baird said: "We're facing a perfect storm of increased costs at every turn but there is help out there for people who are struggling.
"Clearly this is a worrying time for many and that’s why in our newspaper we will be offering you solutions, support and tips on how you can overcome the crisis."
Despite chancellor Rishi Sunak announcing measures to help people in the spring budget, it’s clear we all face unprecedented financial challenges.
That’s why in the coming weeks we will profile charities and organisations that offer both practical and emotional support. We will shine a light on those affected most by increased costs.
Most importantly, this newspaper will help you save money or win prizes through our brilliant special offers – so look out for the Your Money Matters content every day.
Also watch out for the hashtag #yourmoneymatters on social media over the coming days and weeks to see more of how we can help you and your family through this difficult time.
Don’t forget if you subscribe for home delivery or a digital subscription you will benefit from access to our amazing Reader Rewards.
Using your reader rewards membership, not only can you benefit from shopping discounts you can now also benefit from a great range of additional savings including cashback offers, travel, attractions and wellbeing.
This is alongside a new travel, ticket and lifestyle concierge service, helping you and your family manage every facet of your day-to-day needs. Speak to our customer service team on 0800 953 0227 for more information.
If you would like to share your experience of the cost of living crisis, if you are a charity or organisation offering support, or a business overcoming the odds to survive and thrive get in touch with us at reporters@thenational.scot.
Why are you making commenting on The National only available to subscribers?
We know there are thousands of National readers who want to debate, argue and go back and forth in the comments section of our stories. We’ve got the most informed readers in Scotland, asking each other the big questions about the future of our country.
Unfortunately, though, these important debates are being spoiled by a vocal minority of trolls who aren’t really interested in the issues, try to derail the conversations, register under fake names, and post vile abuse.
So that’s why we’ve decided to make the ability to comment only available to our paying subscribers. That way, all the trolls who post abuse on our website will have to pay if they want to join the debate – and risk a permanent ban from the account that they subscribe with.
The conversation will go back to what it should be about – people who care passionately about the issues, but disagree constructively on what we should do about them. Let’s get that debate started!
Callum Baird, Editor of The National
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