LORD Sugar has called a man "jealous scum" after being criticised for sharing a picture of his yacht during a cost-of-living crisis.
The businessman drew backlack from social media users after replying to the criticism.
Sugar tweeted a picture of a boat showing a full moon above, which was captioned "moon landing".
Ruairi Semple responded to the post, saying: "People are struggling here with the cost of living and you taking pictures of your yacht."
Shut your bloody mouth you jealous scum https://t.co/F2KTHYzrfH
— Lord Sugar (@Lord_Sugar) September 9, 2022
The Apprentice host replied to the man, saying: "Shut your bloody mouth you jealous scum."
The Amstrad founder saw himself in hot water over his comments, with one user saying: "The more I read from this man the more it confirms how small, classless and old-fashioned he is.
"How anyone works for him I don’t know. I wouldn’t want to for all the money in the world."
Another user urged him to "tone it down a bit" while Clare Davies said: "What a nasty piece of work."
Why are you making commenting on The National only available to subscribers?
We know there are thousands of National readers who want to debate, argue and go back and forth in the comments section of our stories. We’ve got the most informed readers in Scotland, asking each other the big questions about the future of our country.
Unfortunately, though, these important debates are being spoiled by a vocal minority of trolls who aren’t really interested in the issues, try to derail the conversations, register under fake names, and post vile abuse.
So that’s why we’ve decided to make the ability to comment only available to our paying subscribers. That way, all the trolls who post abuse on our website will have to pay if they want to join the debate – and risk a permanent ban from the account that they subscribe with.
The conversation will go back to what it should be about – people who care passionately about the issues, but disagree constructively on what we should do about them. Let’s get that debate started!
Callum Baird, Editor of The National
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereLast Updated:
Report this comment Cancel