Public opinion researchers at More in Common asked respondents what they felt the leader of the opposition stood for.
The results, which were broadcast on Sunday with Laura Kuenssberg presented this week by Victoria Derbyshire, centred not on Starmer's policy stances, or rather, his lack of them.
The largest word in the cloud – which means it was the most commonly expressed word used to describe Starmer in the survey – was “nothing”.
This was surrounded by "don't know", "unsure", and "no idea".
It followed Rishi Sunak being showed his last week at the Conservative Party Conference.
Confronted with a word cloud that suggested the public thought “nothing” about Sir Keir Starmer, the Labour leader said the party’s conference was a chance to change their minds.
He told the BBC: “I’ve had a lot worse thrown at me in my life”, but added: “That is why this week is so important for us.
“We come here to this, the last conference before a general election, to set out our positive case.”
He added: “We are bang on schedule, we have already set out in five missions what we are going to do, so we’ve already answered that question.
“What we need to do here in Liverpool is to bring it together, to weld together the reassurance that people need in times like this with the hope that they want built on top of that.”
That meant “not just fixing the problems but taking our country forward”.
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