Eastenders actor Bobby Brazier has been the name on everyone's lips recently after his win at the National Television Awards (NTAs) and now his appearance on Strictly Come Dancing.
The 20-year-old plays the role of Freddie Slater on EastEnders, a role which landed him the Rising Star Award at the NTAs earlier this month.
He is now taking part in the hit BBC show Strictly Come Dancing - partnered with Australian professional Diane Buswell - where is one of the favourites to take home the glitterball trophy.
Bobby has also dabbled in modeling taking part in London, Milan and Paris fashion weeks and has done work for big-name brands including Dolce & Gabbana and Tommy Hilfiger.
Experts now believe his meteoric rise to fame may only just be starting, predicting multi-million-pound bidding wars between soaps and the potential to be scouted for Hollywood roles.
Bobby Brazier on track for Hollywood and multi-million payday
PR experts predict Bobby's appearance on Strictly Come Dancing will make him the nation's new "sweetheart" and earn him heartthrob status among younger fans, according to The Sun.
PR expert Carla Speight, speaking to The Sun, said: “Bobby is hot right now and there’s no reason why he wouldn’t be appealing to the US after winning a National Television Award.
“Strictly will show the US how versatile he is and no doubt make him even more appealing, he could be the star of the next hit drama to come from across the pond.
“He has the potential to jump from one of the nation’s most loved soaps to drama series and stage too, if Strictly goes as well as expected."
The PR expert likened his situation to the likes of Happy Valley's Sarah Lancashire and said Bobby's "huge likeability factor" and acting talent could see him involved in a "bidding war between the channels".
Ms Speight said: "Sarah Lancashire reportedly earned £1.3 million from her deal, making her the highest-paid TV actress in 2000.
“Bobby will easily double that with the right channel and the right jobs.
“There’s a whole heap of opportunities for Bobby right now. The more the public see him, the more they love him and he needs to focus on taking his career to new heights.”
PR-to-the-stars Mayah Riaz added winning an NTA was a powerful marketing tool for any actor as it's highly regarded as a “stamp of approval” from the acting industry.
Speaking to The Sun, she said: “Hollywood is always on the lookout for fresh faces and emerging talents, and Bobby's victory has undoubtedly put him on the radar of casting agents, directors and producers worldwide.
“This recognition not only validates his abilities but also piques the interest of influential decision-makers who can help shape a potential career in Hollywood.
“He is most definitely one to watch and could become a huge star in a few years."
Why are you making commenting on The National only available to subscribers?
We know there are thousands of National readers who want to debate, argue and go back and forth in the comments section of our stories. We’ve got the most informed readers in Scotland, asking each other the big questions about the future of our country.
Unfortunately, though, these important debates are being spoiled by a vocal minority of trolls who aren’t really interested in the issues, try to derail the conversations, register under fake names, and post vile abuse.
So that’s why we’ve decided to make the ability to comment only available to our paying subscribers. That way, all the trolls who post abuse on our website will have to pay if they want to join the debate – and risk a permanent ban from the account that they subscribe with.
The conversation will go back to what it should be about – people who care passionately about the issues, but disagree constructively on what we should do about them. Let’s get that debate started!
Callum Baird, Editor of The National
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here