Sky and NOW have teamed up with Dogs Trust to launch a new TV channel for dogs ahead of Bonfire Night.
The new channel is designed to help our pets stay calm during the potentially stressful period that is fireworks night.
The channel will feature a range of soothing, funny and distracting movies curated for dogs to enjoy with their owners, and to ease the anxiety triggered by loud noises.
Called BonfireNight, the channel can be found on Sky channel 310 and will launch on November 1 at 6am, running until November 6 at 6am.
Experts from Dogs Trust said feel-good, relaxing, and familiar content was a must-have, as it helps keep dogs’ owners calm, which in turn can help pooches relax too.
Films that promote laughter and general positivity were essential, while anything with negatively-associated emotions and intense content were ruled out.
The final list of 21 includes blockbuster titles such as Barbie and Anyone But You – as well as comedy classics David Brent: Life on the Road and Step Brothers, as well as classic, familiar, flicks like the iconic E.T., the Bridget Jones trilogy and Shrek 1.
Jamie Morris, Sky’s Director of Content Strategy & Performance, said: “As a dog lover myself, I know all too well how stressful Bonfire Night can be. That's why we wanted to create something supportive to help dogs and their owners.
“Working with the experts at Dogs Trust and using their deep understanding of canine behaviour, we’ve delved into Sky Cinema’s extensive back catalogue of movie hits to ensure pets and owners alike get real comfort and support.”
Jenna Kiddie, Head of Canine Behaviour at Dogs Trust says: "Firework season can be particularly stressful for dogs as the loud bangs and flashes can cause fear and anxiety.
“Around half the UK’s dogs are affected by fireworks in some way, and fear can develop even in dogs who previously haven’t shown signs of distress.
“Dogs respond to fireworks in a range of different ways, so it’s crucial to have a clear plan ahead of time to help your own dog cope.”
How to keep your dog calm this Bonfire Night
Veterinary surgeon and broadcaster, Dr Scott Miller, offered his top tips for keeping your dog calm during firework season.
- Stay upbeat: “Watch something cheerful on Sky and NOW’s new ‘BonfireNight’ channel to keep a positive vibe - your pet will take cues from your calm and happy energy, being much more relaxed as a result. Snuggle up on the sofa, close the curtains and dim lighting.”
- Keep pets active: “Make sure your pets get plenty of exercise during the day. Take your dog for a walk or engage your cat in active play to help them relax later. This will help them deal with any noise - they may even sleep through it!”
- Create a calm atmosphere: “In the evening, close curtains and blinds to block out flashes from fireworks, creating a soothing environment. Play some music or turn on the TV, distraction tactics are a great way to help your pets get through the evening.”
- Set up a safe space: “Prepare a cosy, central spot with your pet's favourite items where they can retreat if they feel anxious. Make sure you check on them regularly and reassure them that it’s ok and will be over soon.”
- Consider calming aids: “Consult your vet about calming products like diffusers or sprays to see how your pet responds during Bonfire Night. These can be bought in pet shops or online and are a comfort to some pets.”
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