BREWDOG have always tried to frame themselves as anti-establishment punks breaking into the mainstream brewing industry.
But with success came numerous controversies, as well as reports emerging that they had approached Heineken about a partial sale of the firm, one of the companies they railed against when the company was first launched, which has cast doubt on how true that assertion really is.
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And now, founder James Watt was forced to delete a series of posts on Twitter touting a special edition beer for King Charles' coronation after he was roundly mocked by social media users pointing out how un-punk it is to support the Monarchy.
On Saturday, Watt wrote: "We are thinking about doing a special beer for the coronation.
"Which name is best?"
An accompanying mock-up of three black beer cans with a gold crown balancing on the BrewDog logo gave Watt's followers three options - Ale to the King, Dog Save the King, or Hop and Glory.
After a backlash, Watt tweeted at 12.41pm on Sunday: "To everyone moaning on Twitter that BrewDog is not Punk because we made a beer for the Queen's jubilee & because we may make a coronation beer:
"Vivienne Westwood, the godmother of Punk herself, was indeed a Dame."
However, less than a few hours later, Watt had deleted both posts and searches for 'coronation beer' on the site now come up blank.
While Westwood did accept a Damehood, numerous anti-establishment musicians, including David Bowie, have rejected honours from the Royal Family due to their political views.
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One reply to Watt's now-deleted tweets, which is still visible, read: "If the Sex Pistols can sing God Save the Queen, Brewdog can make a beer called Dog save the King.
"Just don't make it a 3.7% cooking lager."
Watt replied: "Exactly. And we won't! working on a super hoppy pale ale."
Our Republic summed up the response to Watt's post when they wrote: "BrewDog somewhat missing the mood of their home country.
cry harder, bro pic.twitter.com/8oYyvvxqep
— kat cary (@kat_cary) January 29, 2023
"Whatever this is, it's not very punk, is it?"
The campaign group, who believe Scotland should be an independent country without a constitutional monarchy, tagged Watt in a post with a video of the Sex Pistol's song God Save the Queen.
"Maybe someone could remind @BrewDogJames what real punks sound like," they joked.
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Another social media user said simply: "Dog days for the monarchy?"
It's understood that Westwood accepted her OBE without wearing any knickers, and despite accepting the honour dedicated her life to various political causes.
Perhaps BrewDog's founder could do with a refresher course in what "punk" really means.
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