This is the moment former Rangers manager Michael Beale was called Ian Beale in a live reporting mishap on Sky Sports.
The ex-Ibrox manager was mistakenly referred to as long-standing EastEnders character Ian in the "Freudian slip of the day" on live TV.
Reporter Keith Downie was discussing developments at Sunderland as Beale was sacked by the club after just 12 games in charge.
Beale - who was dismissed by Rangers chiefs in October - had only been at the helm at the Stadium of Light for 50 days before being relieved of his duties.
Keith Downie calling Michael Beale, Ian Beale live on air 😂 pic.twitter.com/l0VWThtZhX
— Lost Time 🇺🇦 (@mduell1992) February 19, 2024
Sunderland sit 10th in the English Championship and club chiefs felt an improvement was not evident under Beale after his appointment leading to his dismissal.
Mike Dodds - a member of the Sunderland coaching team since 2021 - has been made interim head coach at the club until the end of the season.
While covering the developing story, Downie said: "...Mike Dodds, safe pair of hands and I think most supporters will be happy because he did well in those three matches in charge between Tony Mowbray and Ian Beale.
"Eh, Ian Beale, sorry Michael Beale back in December."
READ MORE: Ex-Rangers boss Michael Beale sacked by Sunderland
His colleague back in the studio joked: "That's the Freudian slip of the day, possibly of the month so far."
Experinced journalist Downie took the blip in good spirits as he chuckled after correcting his mistake.
Sunderland sporting director Kristjaan Speakman said: “We are disappointed that Michael is leaving Sunderland AFC. Our desire is to improve and unfortunately that hasn’t been evident, as such we take full accountability and feel that acting decisively is in the best interests of the Club.
"This has been a difficult few months for Michael, who leaves with our best wishes for the future. Our focus is now on the players and supporting Mike Dodds in the remaining games to ensure we achieve the highest possible league finish.
"We will be updating our supporters further as and when significant developments are made.”
Why are you making commenting on The National only available to subscribers?
We know there are thousands of National readers who want to debate, argue and go back and forth in the comments section of our stories. We’ve got the most informed readers in Scotland, asking each other the big questions about the future of our country.
Unfortunately, though, these important debates are being spoiled by a vocal minority of trolls who aren’t really interested in the issues, try to derail the conversations, register under fake names, and post vile abuse.
So that’s why we’ve decided to make the ability to comment only available to our paying subscribers. That way, all the trolls who post abuse on our website will have to pay if they want to join the debate – and risk a permanent ban from the account that they subscribe with.
The conversation will go back to what it should be about – people who care passionately about the issues, but disagree constructively on what we should do about them. Let’s get that debate started!
Callum Baird, Editor of The National
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereComments are closed on this article